A Creative Visionary
Meet Our Founder
Hey There! I’m Astrid
I’m a creative at heart and the brains behind your favorite brands. I spearhead initiatives highlighting brand awareness and social engagement as a core component of influential strategies across the beauty and lifestyle industry. As a woman of color, beauty is about embracing our authentic selves. Beauty isn’t just about products—it’s about culture and how we can reshape the industry. I bring my expertise in health + wellness to inspire and empower women to elevate their authentic selves and walk into their confidence.
I’m a charismatic figure in the consumer industry empowering individuals around the world with self-confidence and a refined sense of aesthetics. I have a keen eye for market trends and collaborate with consumer brands and brand founders focusing on crafting strategies and driving campaigns to uplift brand recognition within the public and private consumer sectors.
As a dynamic professional with multiple years of experience in the beauty and wellness industry—I have a proven track record in developing innovative marketing strategies that drive brand visibility, engagement, and revenue growth. I have expertise in influencer marketing, strategic partnerships, and digital marketing to create memorable brand experiences. I and most passionate about beauty trends and dedicated to fostering relationships with key stakeholders.
Founder & CEO, Brand Director
Dr. Astrid Williams
