The Importance of Building Your Personal Brand

Establishing a personal brand is invaluable in today’s social climate. Personal branding helps you stand out from your competition. Personal brands aren't just for influencers. People seeking higher-paying jobs in their career fields establish personal brands to stay relevant. As long as you're on someone's radar, the likelihood of you being noticed and vetted by recruiters is high. The stronger your personal brand, the more you can command in salary.

Personal branding also helps in getting opportunities. Your uniqueness and the way you brand yourself provide an advantage over the competition. When done right, people remember you – your expertise and skills speak for you even when you're not in the room. People remember those who have done an excellent job of establishing authority. This also keeps you top of mind for partnerships, collaborations, and invites.

When you have an established personal brand, your audience has a certain level of trust in you. This is part of the identity you're creating as an individual with a consistent voice, look, message, and presence whether you're on or offline.

When you build trust, you're establishing a relationship with your audience, and they know what they will get from you. When it comes to products and services, people will go with the person who has a strong personal brand they connect with over someone new.

Let's face it – everyone is online, and the landscape is very competitive. Your social footprint creates an online profile whether you want one or not. Establishing a personal brand can help control the narrative of what people feel and say about you. So what does your personal brand so about you!

Until next time…

Ciaó,

Sienna Girl Jones