WE’RE DISRUPTING THE BEAUTY INDUSTRY—
Your Next Bold Move Begins with the Right Partner On Your Team.
Dr. Astrid Williams | Beauty Justice Champion
For Socially-Conscious Brands, Companies & Non-Profits
Sienna Girl Jones is rooted in beauty justice, partnering with organizations and nonprofits to elevate beauty standards and champion authentic representation. We combine data-driven insights with a deep understanding of beauty norms, social justice, representation, and consumer behavior to support foundational leaders driving advocacy, equity, and cultural change. From campaign development to brand strategy, we guide you in aligning your message with the communities you serve—while staying true to your mission and values.
Dr. Williams is a prominent figure in the beauty industry, dedicated to empowering individuals worldwide with increased self-confidence and an enhanced sense of aesthetics. With a keen eye for market trends, we collaborate with consumer brands and brand founders to authentically connect their mission with target audiences.
Our approach combines deep cultural insight with strategic branding to craft messages that genuinely connect with today’s conscious consumer. We are dedicated to educating audiences, advancing diversity in the marketplace, and elevating the standard of beauty at every stage—from product development to social awareness campaigns.
Whether you're championing clean beauty or building inclusive brand experiences, we help you lead with purpose and create meaningful, lasting impact.
Beauty belongs to us all—unapologetic and without exception.
Dr. Astrid Williams, Co-Lead National Beauty Justice Coalition
AS SEEN AND FEATURED IN
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Beauty in The Message
Beauty in the Message— is our signature marketing campaign dedicated to transforming the beauty industry by increasing representation, uplifting positive imagery, and supporting more Black-led and women of color beauty founders. We amplify diverse voices, challenge harmful norms, and create campaigns that celebrate the full spectrum of beauty among women of color.
Through clear, intentional messaging, we dismantle stereotypes, call out the marketing of toxic products to communities of color, and work to redefine industry standards. Our mission is to shift the narrative and create a more just, inclusive, and empowering space for all women.