Becoming That Girl
Module 1: The Power of Presence – Crafting a Signature Personal Brand That Captivates and Influences

Lesson 1: Understanding Your Personal Brand Identity

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IN THIS LESSON

Your Brand Perfectly Curated.

Lesson Overview

Your personal brand is the essence of who you are and how you present yourself to the world. It’s a combination of your personality, values, skills, and the unique way you show up in different spaces. In this lesson, we’ll explore what makes a personal brand powerful and how to begin shaping yours with intention.

Key Concepts

  • Personal Brand Definition: The perception people have of you based on your image, communication, and actions.

  • Brand Essence: The core identity that defines your presence.

  • Authenticity & Consistency: Staying true to yourself while presenting a polished, intentional version of who you are.

  • Emotional Connection: How your brand makes others feel and the lasting impression you leave.

  • Here are additional resources to complement Module 1, Lesson 1: Understanding Your Brand Essence:

    1. Brand Essence Workbook (PDF)

    A guided workbook with exercises, reflection prompts, and space for personal notes.

    2. Core Values & Strengths Assessment

    A self-assessment quiz to help participants identify their top values and strengths.

    3. Personal Brand Statement Templates

    Downloadable templates with structured prompts to craft a compelling brand statement.

    4. Visual Brand Inspiration Guide

    A curated PDF with color psychology, brand aesthetic examples, and a mood board template.